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Once upon a time, the budding entrepreneur was often stopped in their tracks due to the lack of financial resources needed to invest in the traditional brick and mortar store.  This no longer has to be the case as both the internet and e-commerce are in full swing, providing companies of all sizes with an opportunity to move up several notches on the competitive ladder.  However, finding the right e-commerce solution is never as easy as it sounds.  A countless number of companies claim to have exactly what you need, but the harsh truth is that you can never be certain until giving it a try for yourself.  Unfortunately, the trial and error approach can turn out to be very risky, especially if you are trying to establish a business online.  To help in your search efforts, we have a compiled a list of some features that must be present in order to make up a complete e-commerce solution.

Compatibility with Existing Systems - Launching an e-commerce site is a tremendous process.  Therefore, you should not make it even more complex by setting yourself up to encounter technical problems.  Whether it is a shopping cart or payment gateway, make sure any e-commerce component you plan to integrate is compatible with your existing hardware, operating system and applications.

Ability to Support Existing Data – An ideal e-commerce solution is one that allows you to easily import data from one location to another.  This becomes a must for large stores that maintain databases in environments where it could be complex and costly to manually transfer large amounts of data into a new system.  Keep in mind that this feature is usually included in high-end enterprise solutions but may not be included in cheaper, entry-level systems.

APIs with Linking Support – Integrating inventory management and finance systems is one of the most challenging aspects of e-commerce.  If this is something you wish to do, you may want to look for a solution that offers flexible APIs.  Short for application programming interfaces, these APIs enable developers to write code that will connect your legacy system to your e-commerce server.

Functional Shopping Cart - The shopping cart is the most obvious and important feature of any e-commerce solution.  You need to put special emphasis on this application as it will allow visitors to browse your store and purchase the items they want to purchase.

Diverse Payment Systems – Most consumers prefer to shop online with credit cards or third-party services such as PayPal.  On the other hand, a complete e-commerce solution goes that extra mile and supports additional payment options.  This will give you the opportunity to maximize your profits by catering to a broader range of customers.

The features listed in this article are just a few that must be obtained to form a complete e-commerce solution.  This means you need to keep your eyes peeled for several more qualities.  Despite how insignificant some of these features may seem, each is equally critical as they will determine the failure or success of your venture with e-commerce.

Having a fantastic web site available on the web will do nothing for one’s business if no one can find it.  Once built, an essential part of having a web site is optimizing it so that search engines can easily locate it.  This requires a bit of expertise with regard to keywords and phrases, good content copy that reflects the chosen keywords and even knowing which page URLs will work or not with search engine spidering.

Don’t do it yourself

Instead of attempting to do this on one’s own, it is prudent and recommended to seek out and hire an SEO consultant.  A professional SEO consultant will be able to determine which services are needed to make one’s business web site optimized for search engines and how to incorporate SEO marketing.

There are dozens of specific tasks and elements that go into good SEO and going the “do-it-yourself” route may end with one’s web site not showing at all in the major search engines.

Check their previous work

The first thing to ask for when looking for the perfect SEO expert is previous examples of SEO content as well as web sites they have helped optimize in the past.  Check the rankings of these web sites with the major search engines – Google and Yahoo are perfect examples – and use the Alexa web site to view overall rankings.  Alexa is a free web traffic metric analyzer that will give one a good overview of how well a web site or company is doing over time.

A good showing with increased rankings over time is an indication of how effective an SEO consultant can be.  Rankings that are dropping or maintaining an unchanged level would indicate locating another SEO expert would be in order.

Look at rates

Check the rates of the SEO consultants one is considering.  Very low rates can mean the person in question is just starting out and is trying to build up their portfolio.  Very high rates but with a less than stellar portfolio can also indicate a novice in the SEO field or one that isn’t terribly good at what they do.

Alternatively, as the world economy has taken a beating lately, many professionals have dropped their rates accordingly.  This is an important factor to keep in mind when researching rates.  Check to see if the SEO professional in question has recently dropped their hourly or project rates – one may get a bargain out of this.

Cheaper isn’t better

Don’t attempt to take the cheapest route.  While initially it may seem like a good idea and cost effective, a low rate SEO consultant can mean poor work produced for one’s business web site.  This, in turn, will mean ineffective search engine optimization, low rankings (if at all) within the major search engines and pretty much a loss of money overall.

Careful research should be done when looking to hire an SEO consultant.  Look at their previous results, experience and rates.  Remember that great search engine optimization can mean more customers and hiring a professional to do it correctly can only bring about a return on one’s investment.

There are many advantages to purchasing a dedicated hosting plan. This arrangement is perfect for customers who require a higher degree of flexibility, security, reliability and a website that gives out an enterprise-grade performance. Although you are actually leasing the hardware from the hosting company, you are still provided with a great deal of flexibility and control that allows you to customize the server based on your specific needs. So even though you do not really own the server, this can actually turn out to be a good thing, especially if your organization does not have the manpower to handle the various maintenance tasks that must be performed on a day to day basis.

The Experience Factor

While some customers have the experience needed to maintain a dedicated server, others do not. If you have a capable in-house team, you should be able to thrive just fine in this more complex environment. For the more technically inclined user, managing an entire web server is usually no problem at all. For those that have no experience or knowledgeable administrator, a managed solution may be the best option for their dedicated server. With a managed service, the hosting provider handles the bulk of the maintenance and is often responsible for making sure the server stays up and running. This generally includes taking care of the operating system, web server, applications and the hardware itself. While an unmanaged server is usually the cheaper route, managed hosting is often the best way to go if you lack the knowledge and experience needed to maintain the system.

Is it the Right Move for You?

Whether or not you have the resources needed to manage a dedicated server is a critical factor to determining if this type of hosting is right for you. If you are have the budget to take on the cost associated with leasing the hardware and feel that the hosting firm can provide you with an acceptable level of support, this could be the best move. Regardless of where you stand in terms of experience, it is critical to first determine whether your website or business demands the power of a dedicated server. If not, you could taking on an unnecessary expense and complexity that makes it more difficult for you to succeed. As long as you warrant the need, a dedicated server can be a viable option whether you possess the technical abilities or not. With the market for managed hosting services growing rapidly, you do not have to let the lack of experience deter your plans because solutions are widely available.

In today’s internet driven world, the website often reflects on the credibility of the company behind it. A dedicated server can help you a establish and maintain a credible online presence while providing your business with the best possible chance to succeed. If you are not sure of how to proceed, reach out to a few service providers for a little guidance. This way, you can gather the information you need and perhaps find yourself a good partner in the process.

Source: http://webhostinggeeks.com/blog/2009/11/17/can-you-handle-a-dedicated-server/