One of the best ways to use an expired domain to make profit is to convert it into a well-designed web site with good text and graphics. Designing and hosting a web site is easy and straightforward, but optimizing your web site to reach thousands of people from across the world of internet is a very difficult task and time consuming affair. You may need to create a solid domain propagation strategy to advertize and promote your web site. To help advertize and propagate your web site based on an expired domain, your important objective should focus on tackling the major search engines. Here are some simple methods that assist you in creating a good domain strategy for search engine optimization (SEO).
Redirecting visitors to the main web site:
Let us assume that you have a number of expired domains in your inventory. If you want to build traffic to your main web site (let us assume, http://abc.com), and then you may need to create error pages to redirect all defunct domains to http://abc.com. Ensure that http://abc.com gets all the credit for traffic redirection and incoming links to the other domains that you own. You may also need to ensure that your main domain name also gets the PageRank credit for those productive links to other domains.
It is also possible to find domain names that belonged to the same keyword that may have owned considerable amount of traffic, backlinks and PageRank. If you are smart and intelligent, you can devise your strategies for buying good domains and later redirecting them to your main web site by employing a 301, permanent error web page. Choosing the right type of domain will help you in search engine rankings. If you find an expired domain almost similar to the main web site and when you create useful strategy to buy the said expired domain and redirect it to the main domain, you may be in for a pleasant surprise by accumulating additional traffic and incoming links.
However, creating a good domain SEO strategy does not necessarily mean that you will have plenty of traffic and incoming links. A number of factors may play an active role in denying you the desired results:
a) You can never say with conviction that the expired domain that you are going to purchase has traffic and links against its name.
b) There is a possibility that Google and other major search engines may have blacked out or erase the page ranking, as well as traffic assigned to an expired domain, especially when there is a change of ownership.
Tip: The best way to check the history of an expired domain is to look through Wayback archive which gives a fair estimate of traffic and other useful information. Whatever you do, just make sure that you are buying an expired domain that comes with an appraisal report. Making your expired domain SEO enabled offers you several advantages and benefits; one such benefit is the ability to make more money from your domains.
Have you heard that all the great domains are taken? The secret is out! Thousands of great domain names expire every day.
Your domain is your website address, a.k.a. URL or universal resource locator.
What domain name you choose is an important part of your overall marketing plan. It should be relevant to your business and easy to remember. Keep in mind that your domain name is your internet identity, so choose wisely.
A domain name is much easier to remember then a bunch of numbers or letters, think of it as the text name that relates to your IP address. When your domain is typed into a browser the name server associates it with an IP address and your website is displayed by the browser.
So what domain name should you pick?
Some things to take into consideration are:
1. Is it easy to remember? Can someone type it in from memory?
2. It should be easy to spell and should not contain more then 3 words.
3. If possible, use keywords in your domain. Your domain name should relate to your business.
4. Do not use numbers or hyphens.
5. Stick with a .com extension if possible.
Keep it simple.
A well planned domain name is the first step to a successful marketing campaign. Three basic steps that you can take to make sure your domain is marketable are:
Step 1: Make a list of words that relate to your business. Then remove any words that are longer then 10 characters. You can also use phrases if they are short and easy to remember. There should be no spaces in the phrases. Once you have your list check to see if your possible domains are available.
Step 2: Go to any domain registrar and search for the domains on your list to see if they are available. GoDaddy is an excellent place to begin. A list of alternatives will appear for those domains that are not available. Go through all the names on your list and once done you will then have a list of possible domains for your business.
TIP: For business websites try and find relevant domain names with an extension of .com only. This extension is well known and is considered the default extension that people use if they do not know the correct one. Try not to overdue it and buy every known extension for your domain. When you are just beginning remember that domain fees are yearly so consider the lifelong cost of a good domain. For most of us one domain is enough.
Step 3: Once you know which names are available go to GoDaddy and register the domain names of your choosing.
TIP: Do not pay for hosting of your domains if you already have a website set up! Forward them.
Here is the cheapest ($10/year) and easiest way to set up forwarding of a domain name:
- Go to GoDaddy and register a domain name of your choosing. This is an easy step-by-step process. Just make sure you do not sign up for any extras that they offer you. The final price should be about $10.19.
- Once you have registered the domain (you will receive an email with your information), sign in to your GoDaddy account and go to “My Domain Names” under the “Domains” tab.
- Next click “Domain Forwarding” and then click on your domain name.
- Select “Enable” and then enter the URL of your existing website in the box. Click OK.
That is it! Very easy to do and now you can use your own domain for all your advertising!
Copyright 2008 Joe Rispoli
Domain trading professionals, who are in possession of a series of domains names, make it a habit to dispose them off by using a number of techniques and strategies. Expired domain auctioning is probably the most lucrative, attractive, profitable and simple method of selling domain names. Auctioning is an interesting option for people who wish to double or even treble the asking price and earn a hefty amount of profit as a result. Expired domain auctioning is a process of offering good domain names to the highest bidder in a fiercely contested auctioning process.
Expired domain auctioning is an internationally accepted form of selling good expired domains, where a domain trader will offer appealing expired domains to interested bidders. If you have good domains in your possession, you can try out this method to make some extra money. Several factors and parameters affect expired domain auctioning and you may consider auctioning under the following conditions:
1)How good and appealing your expired domains are? Do you feel that they can help the person who buys them at an inflated price?
2)Do you have an appraisal study carried out on the domains auctioned by you? Appraisal studies will help add a real value to your expired domains because a typical appraisal study provides sensitive information on the real worthiness of domain, its history, previous activities, and traffic, if any.
3)Do you feel that you are offering a domain that can help the buyer to flip it into a viable web site?
Expired domain auctioning is an intelligent game, where you will be promoting your domain to thousands of domain buyers, who always make it a point to buy only the best among the lot. Before putting your domains under auction, you may also wish to conduct a detailed research on the feasibility of selling the expired domain apart from studying the market place, how buyers act and behave, and understand different extraneous forces that influence the general mood of the market.
Many web portals help both the seller and buyers of expired domain names to transact in a very safe and secure ambience. Some of the well-known expired domain web portals are:
a) Pool
b) Snapnames
c) Enom
d) Namewinner
One of the best-known expired domain auctioning sites for your expired domain names is eBay Inc. This is a busy online auctioning place where thousands of people jostle for a breathing space and a firm foothold. E Bay is a great web portal that offers a special and innovative process that permits people to sell domains in a highly competitive and rigorously active auction process. The entire auctioning process is highly efficient and completely automated to provide a trouble free auctioning experience to both the buyer and seller. The highest bidder for the domain will have to honor the agreement by paying the bid money.
However, you may have to follow and obey a number of clauses and regulations before auctioning the domain for sale. The expired domain that you wish to sell should be top class and must carry a high value with them. Three or four lettered domain names could fetch you very good bid value, because they are the current hot favorite items in the market. Interested parties may also ask you to provide an appraisal report on the domain on sale.
Several enterprising expired domain auctioning web portals allow you to sell your domains through an elaborate auctioning process. Sites like Afternic or Sedo or GreatDomains provide a highly accomplished auctioning process using which you can dispose of your extra stock of domains in exchange for a small commission payable to the web portals. It is quite possible to sell your domain names to large business enterprises and corporations, who keep looking for very good domains. However, ensure that you are violating some other’s copyrights and trademarks. Expired domain auctioning is a very lucrative process of getting rid of your excessive domain stock, and with luck you can reap a rich harvest provided you have the right set of domains.
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